Identity
The mark
The guardtalk wordmark and the line it carries. Bespoke locked artwork, a single charged accent, and a near-black ground — calm, not loud.
The lockup
The wordmark and tagline.
The lowercase guardtalk wordmark is bespoke locked artwork — it is never re-typeset, re-spaced, recoloured, or rebuilt from a font. Reproduce it only from the supplied vector lockup.
The master tagline renders exactly as Privacy locked, spies blocked. — never reworded.
Colour
Two tokens carry the brand.
Signal Green is the single charged accent — the user's action, and the "secure / active / blocked" semantic. Obsidian is the near-black ground. Everything else is structure and text drawn from the system palette in the brand book.
Signal Green
#C3FF61
The one accent. Rationed — primary actions, key numerals, and "secure" states only. Never decorative.
Obsidian
#0A0B0C
The primary ground. Calm, near-black, the surface the whole protective register sits on.
The full system
The brand book is authoritative.
Typography, the full palette, iconography, motion, and the rules for the mark live in the brand book. Where this page and the brand book disagree, the brand book wins.
The full brand book is available to partners on request.
Mark discipline
The wordmark is locked artwork. No gradients, no glow on the mark, no re-typesetting — ever.